Tagging two of his friends, Mizanur Rehman, a young primary school teacher of Naskara Lower Primary School in lower Assam's Dhubri district, uploaded a photograph in the morning hours of 15th August on his Facebook timeline. The photograph featured an elderly man, a male adolescent, and two toddlers saluting the fluttering Indian flag while murky flood waters rose upto their chest, threatening to engulf their salutations. By afternoon, most people had seen and shared the post, the image itself had been catapulted to the heavenly skies of social-media circulation. Detached from the original context, it moved freely as a lone object.