Tag: Modi Masala

June 11, 2018 /

Hasmukh P. Modi and his wife came with their young daughter to Shillong in 1979. A Gujarati family from Rajkot, they had settled in Africa, but were forced to leave during the civil war in Ethiopia. Their quest for a suitable school for their daughter, a place where they could strike roots and establish means of livelihood ended during a holiday in Shillong. In Ethiopia, Hasmukhbhai had worked in the marketing department of French and British firms selling everything from pins to jet planes. In Shillong he decided to take up the business of his grandfather— grocery—and deal in spices imported from Kerala—cardamom, cinnamon, cloves—and from Gujarat—coriander, cumin, fenugreek and fennel seeds (jeera, methi, sauf ).