On 22 January, on the day of Saraswati Puja, two girls were photographed buying alcohol from a wine shop in Assam. The photograph not only went viral on social media, but also became subject to a news on a popular news channel, News Live, attracting unwanted attention and creating a hullabaloo among the self-professed guardians of Assamese national culture. Assam has been a regular witness of such events.