Moms may or may not believe that the salt does anything amazing but she’s got to make a decision based on something for a product that is effectively a commodity. Some moms may be moved by the ‘Desh ka namakh’ tagline of Tata salt, some may be moved by the ‘natural’ tagline of the ITC salt, some may be moved by the ‘make your child smarter’.
And so let’s market to their emotional needs rather than the functional needs.
I’m beginning to think it’s the same for political parties.
One or Two Things About Rakesh Tikait
While many raise apprehensions about Rakesh Tikait even now, and perhaps rightly so, I also appeal to the same set to be patient in the way they approach this situation. It’s a difficult time, and such churnings are crucial. The damage that BJP has done to India will take very long to amend. Sometimes even fraught with contradictions. Impulsive reactions won’t help anyone.
Many fault lines still exist in West UP. Unlike Punjab where militant Farmers Unions have been active for many decades, Haryana and even West UP (including BKU) rely on Khaps to mobilize farmers. Feudal attitudes will take time to break down. But the Mahapanchayat on the 29th was a sure, small but significant, step towards the democratization of that society.
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